Sharlene's blog

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Research 3: Twitter

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Twitter is a site owned and operated by Twitter Inc. and offers a social networking and microblogging service. It enables users to send and read messages, which are called tweets.

Tweets are text-based posted of up to 140 characters displayed on the profile page. Tweets are publicly visible by default. However, senders can private their accounts, thus it restricts the message delivery to just their followers. Users can subscribe to others’ tweets, also known as following, and subscribers are known as followers.

Users are able to receive tweets through the site, compatible external applications, for example, smartphones like iPhones, Blackberries and android phones. Certain countries also allow Short Message (SMS) Services that are only available in certain countries.








Written by Sharlene

January 31, 2011 at 2:46 AM

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Research 2: Search Engine Optimisation (SEO)

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is making your site visible in search engines through the “natural” way or unpaid search results. There are other forms of search engine marketing (SEM) and they target paid listings. The higher you are on the page, more frequently your site will appear in the results list, thus having more visitors when people use search the specific keywords. SEO targets different kinds of searches – Images, local, video and industry-specific vertical searches.

SEO considers how search engines work and what people search for. Optimising a site involves editing its content and HTML and associated coding to increase its relevance to keywords, and remove barriers to the indexing activities of search engines. Also, another tactic of SEO is to promote a site to increase the number of backlinks or inbound links.

SEO can also refer to “Search Engine Optimisers” and is a term used by consultants who carry out optimisation projects on behalf of their clients, and by employees who can perform SEO services in-house. Search engine optimisers offers SEO as stand-alone service, or as a part of a broader marketing campaign. Since effective SEO requires changes to the HTML source code of a site and its content, SEO tactics may be incorporated into the site’s development and design. “Search engine friendly” is used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that are optimised for search engine exposure.


Written by Sharlene

January 31, 2011 at 1:23 AM

Posted in Uncategorized


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Jonas Tai

  • Online offline campaign
  • Finding of face book statistics
  • CPL
  • CPA
  • How to use facebook to promote business
  • How to use social media to create awarness
  • How to create an offline awarness campaign


  • Prototype for Twitter
  • Prototype for Facebook
  • Protoype for Flickr
  • Prototype for Youtube


  • Prototype for website

ji xian

  • consolidate the powerpoint

Written by Sharlene

January 24, 2011 at 12:48 PM

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Research 1: What is Alzheimer’s?

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It is a disease that attacks the brain and is the most common form of dementia. It is a general term for memory loss and other intellectual abilities that are serious enough to interfere with daily life. Alzheimer’s disease accounts for 50 to 70 percent of dementia cases.

Alzheimer’s is not normal in aging, although the greatest risk factor is increasing in age, and that the majority with Alzheimer’s is usually 65 years and older, it is not just a disease due to old age. About 5% of people have early-onset Alzheimer’s, also known as younger-onset, appears when someone is their 40s or 50s.

Alzheimer’s is a progressive disease and worsens over time. Symptoms would gradually worsen over the years. In the early stages, there would only be memory loss, however when a person is at the late-stage Alzheimer’s, he or she would not be able to hold a conversation and respond to the environment around them. It is the sixth leading cause of death in the US. People with Alzheimer’s usually live an average of eight years after their symptoms become obvious; however survival can range from 3 to 20 years, depending on his or her age and other health conditions.

Currently, there isn’t a cure for Alzheimer’s. However, there are treatments for symptoms while research carries on. Although there isn’t a cure for Alzheimer’s, treatments can temporarily slowdown in worsening of the symptoms and improve life for those with Alzheimer’s and their caretakers. Today there is a worldwide effort to find the best ways to treat, delay its onset, and preventing the disease from developing.

Sources: here and here.

Written by Sharlene

January 21, 2011 at 6:14 PM

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5 key points – Search Engine Optimisation

  1. The use of the correct HTML for your headings is important. Since Google only searches for information and not how you write your HTML codes, you must know which to use, <p> or <h1>.
  2. Talk about something humorous or controversial to attract peoples’ attention.
  3. Know who your target audience are.
  4.  The web should be kept simple to allow the visitors to navigate easily. If they get frustrated with your complicated website, even your link is the first one on the list, he or she would not click it.
  5. Regularly check the number of times visitors visit your site, find out ways to improve your rankings in the search engines. It is important to get your link at the first page because most people do not click on page 2 when they search information.

Ripplewerkz studios

  1. Has done sites for many famous celebrities in Singapore, one very good example is xiaxue, a famous Singaporean blogger.
  2. Ripplewerkz also designs websites from scratch.
  3. Understand their clients’ needs and wants, and try to satisfy them as much as possible.
  4. Flash is important as it helps to create interactive websites.
  5. The Ripplewerkz team is able to many things, and it doesn’t limit to only designing and creating websites from scratch.

3 things that inspired me

  1. I have learnt that it is not easy to survive in this industry and 2 of them have and are now doing well.
  2. Nothing is impossible as long as you persevere and not give up. They have inspired me to give my best in all my modules.
  3. I am inspired by them to do especially well in my core modules, for example, programming because when we go into the industry to work, it will be of an advantage to me.

It is useful to have expertise in these fields to come and give talks so that it prepares us for the outside world. Consumers are not an easy bunch of people so this gives me ample time to do my best and give it my all.

Written by Sharlene

January 13, 2011 at 2:32 AM

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Museum Reflection.

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  • 2 favourite exhibits.

    This is an exhibit about the Chinese masks. The exhibit has taught me more about my history. For example, in the picture, it shows many faces. Each face represents different characters, and has different traits. The picture shows traits of the character when you lift the face up. Red represents that your character is loyal, brave and upright. Sometimes purple can be a substitute for red. Blue represents that your character is neutral, however stubborn and fierce.


    Another favourite has to be the exhibit above. This exhibit teaches you about the origins of popular food that the Chinese eat or drink. The Chinese word above, which is incomplete, was taken after someone meddled with the exhibit. There are 2 different Chinese words on the blocks. However, the more obvious word says “茶”(cha) which means tea in Chinese. Although I’m Chinese, I’m still learning about my culture as I grow and mature.  It’s really intriguing and interesting to see how my ancestors used to live and eat and know how and why the foods that we eat today are popular.

  • 2 New Media Tools/Technologies
  • These 2 exhibits shows the use of new media tools/technology to to guide people or educate people. The 1st picture above is a very good example of a new media techology. It is a light shining on the floor, directing you to other galleries. The 2nd picture can be see at quite a number of exihibits. It explains what the specific exhibit is about.

  • Using New Media Tools to improve the current way content is being presented to the public.
  • ACM can provide each person a handset or some sort of device whereby the user can choose a historical character he/she wants to be. From there, history  would be told from the historical character’s point of view in the most accurate way possible. It would be a really good when kids visit museums since it is puts you in a situation and lets you decide and make decisions.

    Written by Sharlene

    January 2, 2011 at 11:20 PM

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    How the internet is changing the English language and the way we speak.

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    The article that I am doing on is “ How the internet is changing the English language and the way we speak.” It talks about the evolution of the English language as a whole. It explains the turning points of the English language and how and why did it change.

    I have decided to select this particular article because English is a language that we use in our daily lives. However, we unknowingly, are also influenced by the styles of writing. This article interests me because it shows how English has changed throughout the years.

    The first turning point of the English language was in the 15th century, when newspapers came about. English was standardised. There was also grammar, punctuation and spelling.

    Although the English was standardised, the format of the newspaper has gradually changed throughout the years from no pictures to pictures, from no colour to colour. No matter how it changed, the English still stayed the same.

    However, it did not stop there. With internet, we even have online newspapers.  One very good example of online newspapers would be The Straits Times. Though this has very much decreased the amount of words in newspapers, it is convenient since we are living in a digital world, thus allowing people to read the online newspaper while on-the-go. We are also able to choose the articles we want to read without flipping through the whole paper.

    The second turning point was in the 19th century, when telephones were invented. It has enabled people to talk to each other despite the fact that they might be living far apart from each other.

    The telephone is an invention that changed the world. Throughout the years, the appearance of telephones has evolved with technology. It is, now, not an unusual sight to see kids carrying hand phones.

    The last turning point was that internet made the biggest impact on the English language. Since the way we speak is usually different from the way we type, many new words were invented. Or so to speak, the internet lingo, or internet slang. It consists of acronyms of certain phrases, and saves the user’s effort for typing the whole phrase out. Words like “lol” is actually an abbreviation of “laugh out loud” and “brb” means “be right back”. These are just a few examples of the internet lingo.

    The internet slang expanded so much that there is even an Internet Slang Dictionary which contains many meanings of the internet slang.

    Example 1: Did you see those Adriana Lima pics? *fap fap fap*

    Example 2: Tom faps 6 times a day.

    Example 3: My mom walked in while I was fapping to Anime.

    Example 4: My science professor faps to pictures of black holes.

    Besides the internet slang, there is also set of emoticons that most internet users understand. Emoticons are used by many internet users to express themselves without the use of words. For example, “:)” means you’re happy, “:(” means you’re sad and “:D” would mean that you’re ecstatic. However, there isn’t a fixed way to type out your emoticons, thus many different ways of typing emoticons soon surfaced.

    A list of emoticons has also been compiled by Wikipedia contributors, which actually gives variety as to how we type out emoticons out. There are many ways to use emoticons and it is a common sight on the internet.

    Technology has changed the way we speak and write English throughout the years. Though there is no right or wrong answer as to whether technology changing English is good or bad, it has definitely made a big impact over the years.

    Personally, though I, too, understand and type internet slang, however I have to constantly remind myself not to let it affect the way I speak. Therefore, the next step we should do is to be able to know how to use the internet slang without affecting the way we speak. This way, it enables us to communicate properly and coherently both online and offline.

    Reference links


    Written by Sharlene

    November 11, 2010 at 10:08 PM

    Posted in Uncategorized